Digital Advertising

I have been working in the digital advertising industry for over 5 years.

I have been fortunate enough to work with some of the UKs biggest newspaper publishers, creating digital ad content as well as producing new ad products. I enjoy working with a team, conceptualising ideas and art directing projects to completion.

I have gained a vast creative knowledge of digital advertising, having worked on display adverts,  interactive and video promos.

Being a multidisciplinary designer I believe has given me an edge in understanding not just the technical aspects of creating digital content, but also how best to tie ideas together to produce successful advertising campaigns and products.

INTERACTIVE MICROSITES

STATIC DISPLAY ADVERTS

I have worked on many different static creatives for many different companies internationally, from technology, sports to even medication. I've always done my best to take client requests into consideration, staying within brand guidelines and trying to make their products stand out.

ANIMATED Display Adverts

I have worked on various kinds of display adverts, some for bespoke campaigns and others to be used as part of a templated product. I have helped Localstars develop a successful display advert template library covering a number of IAB shapes. I was very vocal in its inception and have been doing my best to introduce more feature rich improvements to the ad builder platform over the years.

Video Adverts

I also concepted the idea for templated video adverts and worked with the development team at producing a working product. The concept was to be able to edit a template, select your colours and for the 'ad builder' to deliver you multiple video formats. Another driver for this product was having it be deliverable on mobile and tablet devices.

I also designed a video product for use with directories, this is a product adopted by Thomson Local and tested with a few other companies which I designed brand stings for. The product was designed to transition seamlessly between stock or business imagery with Localstar's large library of video footage.

Interactive Adverts

Here you can see a conceptual expandable advert that was created to mix multiple different digital advertising elements, interactive display, expanding content and video.

Using the brand 'City Boxing' I decided to play around with the idea of hitting a punching bag, to the point that it damaged the page you were viewing. The page would slowly fall away displaying a gym, which would then go on to play out a video.

Working with a small team we were able to produce this very polished conceptual ad. Which we were all very pleased with.